What is UI/UX design?
UI stands for User Interface design, while UX stands for User Experience design. These can be separate positions, but typically in the FileMaker world, these roles are fulfilled by the same person.
User interface design focuses primarily on the look of the final product—font choices, colours, and so on. User experience design is typically more involved, and involves analyzing and optimizing the flow of user processes to make it more effective and efficient for users to interact with your app. In other words, delivering an optimal “experience.” Ideally, you have a combination of both to make the best app possible.
Why invest in UI/UX design?
Investing in design pays dividends for your business. A well-designed app is easier to use and causes fewer mistakes you have to fix—freeing up company resources—and can even provide a framework for future expansion.
The question really is, can you afford not to invest in design? As barriers to creating custom apps begin to fall away and more competitors enter your business space, good design sets you apart and gives you a real business advantage. Not to mention, the average user is a lot more design-savvy than they used to be, and has much higher expectations from design than in years past. Failing to keep your design up to a modern standard can cost you lost customers in the long run.
How can I help?
I’m a certified FileMaker developer with over twenty years of experience designing and building FileMaker apps. I have presented several times about interface design at the FileMaker Developers’ conference in the US. I believe in the value of good design and I think it can benefit you, too. I do both re-designs and new designs. Please book an initial consultation to discuss your needs.